How to Write Proposals that Win Deals
Proposal writing expert and author of Persuasive Business Proposals, Tom Sant defines the difference between success and failure in your proposal writing efforts:
- Qualify the opportunity
- Focus on what the client cares about
- Organize the message for maximum impact
- Differentiate your offer and your company
- Articulate a compelling value proposition
- Make the proposal clear and easy to use
- Remove all potential distractions and credibility killers
Read Tom Sant's The Seven Deadly Sins of Proposal Writing to write proposals that will help you win deals!
