Proposal writing expert and author of Persuasive Business Proposals, Tom Sant shares the four essentials categories of content your proposals must contain to maximize your chance of winning:
- Evidence that you understand the client's business problem or need
- A recommendation for a specific approach, program, system design, or application that will solve the problem and produce positive business results
- A compelling reason for the client to choose your recommedation over any others
- Evidence of your ability to deliver on time and on budget
Read Tom Sant's How to Write a Winning Proposal to get tips for delivering proposals that compel your clients to select your solution.