How to Write a Winning Proposal

Four Essentials to Maximize Your Proposal Win

Proposal writing expert and author of Persuasive Business Proposals, Tom Sant shares the four essentials categories of content your proposals must contain to maximize your chance of winning:

  1. Evidence that you understand the client's business problem or need
  2. A recommendation for a specific approach, program, system design, or application that will solve the problem and produce positive business results
  3. A compelling reason for the client to choose your recommendation over any others
  4. Evidence of your ability to deliver on time and on budget

Read Tom Sant's How to Write a Winning Proposal to get tips for delivering proposals that compel your clients to select your solution.