Seven Deadly Sins of Proposal Writing

Really!  By avoiding the seven worst proposal writing mistakes, you can increase the likelihood that your proposals will help win deals.

Proposal writing expert and author of Persuasive Business Proposals, Tom Sant defines the difference between success and failure in your proposal writing efforts:

  1. Qualify the opportunity
  2. Focus on what the client cares about
  3. Organize the message for maximum impact
  4. Differentiate your offer and your company
  5. Articulate a compelling value proposition
  6. Make the proposal clear and easy to use
  7. Remove all potential distractions and credibility killers

Read Tom Sant's The Seven Deadly Sins of Proposal Writing to write proposals that will help you win deals!

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